Brick-and-mortar retail is undergoing significant transformations driven by shifts in purchasing behavior and economic factors. During the pandemic, many consumers turned to e-commerce, attracted by its convenience and accessibility. Since then, the economic crisis and inflation have reduced purchasing power, pushing consumers to focus their spending. Simultaneously, the rising costs of raw materials and fixed expenses are putting pressure on traditional retailers.
In this landscape, some players are successfully reinventing themselves. By adapting to new consumer expectations (like second-hand, refurbished, or innovative digital models) or diversifying their activities through collaborative platforms, they find new avenues for growth.
Moreover, technological advancements are making e-commerce more accessible than ever, offering young brands and manufacturers new opportunities to connect directly with consumers.
How do you navigate this? What omnichannel strategy should be implemented? How do you create value without cannibalizing your existing distribution? How do you attract consumers who have so many choices? We’re here to help you structure your e-commerce strategy, build the best technical “stack,” and develop daily operations (digital marketing, merchandising, supply chain, customer service...)
We start very early on in the study and assessment of various possible go-to-market e-commerce strategies. Marketplace, direct sales, e-retailer partnerships, digital and physical retail mix: we analyze the opportunities and risks of each scenario. We also focus on market offering and positioning (pricing, catalogs, specific offers...)
We estimate (CAPEX, OPEX) the implementation of the chosen scenario and produce the corresponding business plan.
Our technical teams will then propose the best solution based on the identified need (Marketplace flows, monolithic e-commerce site, decoupled architecture...) and integrate it technically. This involves connecting different components: ERP, PIM, e-commerce site, CRM, ensuring the e-commerce stack functions seamlessly.
Finally, we can support you with the “run” phase once the site is launched, thanks to our expertise in digital marketing and operations.
