Discover the essentials of narrative strategy.
Define a proprietary editorial positioning, editorial line, content pillars, ecosystem, and media territory.
Audience: Executives and all roles within a Marketing and Communications Department, involved in brand content production: Marketing & Communications Directors, project teams, digital teams, etc.
Duration: 0.5 day / 4 hours 30 minutes
After the training, I will know how to… establish a proprietary editorial positioning: editorial line, content pillars, tone, ecosystem, and formats.
01
Diagnose the editorial potential
02
Establish an editorial position
03
Structuring the editorial strategy
04
The media landscape and ecosystem
5
Production