Master the essentials of search engine advertising: from developing strategy, through designing and setting up, to analyzing and optimizing results.
Audience: Media Planners / Media Buyers. Anyone with initial knowledge of advertising investment and/or SEO (Search Engine Optimization)
Duration: 1.5 days / 12 hours
After the training, I will know how to… create a Google Ads campaign and track its performance.
01
How search engines work and evolve
02
Setting up ad campaigns on Google Ads
03
Campaign integration
04
Insight on tracking (overview)
5
Performance tracking and results optimization