Empower media planners to master the basics of media buying on social networks: from defining the strategy to analyzing and optimizing results, and of course, the setup phase.
Audience: Media Planners / Media Buyers. Anyone with an initial understanding of advertising investment.
Duration: 1.5 days / 12 hours
By the end of the training, I will be able to… design and manage Social Media Advertising campaigns.
01
Key Principles of Social Ads: Meta, Snapchat, TikTok
02
The setup of advertising campaigns
03
Campaign integration
04
Key insights on tracking
5
Performance tracking and results optimization