Understanding Marketing Mix Modeling
Optimize the allocation of your marketing resources to drive performance
Stay Ahead in an Uncertain World
Have you ever wanted to gauge the flexibility of your short- and long-term performance, linked to your marketing efforts in response to the changing market dynamics?
Inflation, unemployment, geopolitical events, weather, competition activities, etc. Marketing leaders are navigating an increasingly uncertain environment, where external factors can significantly impact their business and performance.
Meanwhile, the "online-first" marketing attribution models, focused on immediacy, which had become dependable metrics in recent years, are collapsing.
The Rise of "Full Mix" Marketing Modeling
In response to these disruptions, we have strategically chosen to rethink performance measurement and marketing allocations through a hybrid approach, blending deterministic and probabilistic data. Marketing Mix Modeling (MMM) is no longer just centered around the media-communication mix but has become a comprehensive measurement and decision tool combining:
endogenous data from your entire marketing mix: offerings, field actions, media investments, distribution, promotions, reputation, etc.
exogenous contextual data: competitor activity, seasonality, macroeconomic phenomena, market trends, etc.
Threefold Expertise for Your Performance
To address these challenges, our "full Mix" approach integrates three essential expertise areas into consultative support via Marketing Mix Modeling:
business and industry expertise for understanding market contexts
statistical expertise for modeling and enhancing MMM tools
marketing mix expertise for optimization recommendations
Tangible Transformation of Your Marketing Performance
No more need for data scientists or complex tech solutions: we dive into your market, you provide us with past data, and we handle the rest. Result: actionable insights from the very first analyses, with observable performance gains ranging from 4% to 10%.
Our aim is to enable all businesses and institutions to leverage MMM benefits for financial and human marketing resource allocation decisions. We offer:
a cost-effective and operationally accessible approach, provided end-to-end
regular data updates and model adjustments enabling continuous optimization of your resource allocation
This approach allows not only for measuring the impact of past actions but also for projecting and optimizing future investments with greater precision.
Essentially, we transform Marketing Mix Modeling from a retrospective analysis tool into a genuine marketing performance driver through resource allocation. This empowers brands to maintain competitiveness and profitability in a dynamic and constrained environment.
Stay Ahead in an Uncertain World
Have you ever wanted to gauge the flexibility of your short- and long-term performance, linked to your marketing efforts in response to the changing market dynamics?
Inflation, unemployment, geopolitical events, weather, competition activities, etc. Marketing leaders are navigating an increasingly uncertain environment, where external factors can significantly impact their business and performance.
Meanwhile, the "online-first" marketing attribution models, focused on immediacy, which had become dependable metrics in recent years, are collapsing.
The Rise of "Full Mix" Marketing Modeling
In response to these disruptions, we have strategically chosen to rethink performance measurement and marketing allocations through a hybrid approach, blending deterministic and probabilistic data. Marketing Mix Modeling (MMM) is no longer just centered around the media-communication mix but has become a comprehensive measurement and decision tool combining:
endogenous data from your entire marketing mix: offerings, field actions, media investments, distribution, promotions, reputation, etc.
exogenous contextual data: competitor activity, seasonality, macroeconomic phenomena, market trends, etc.
Threefold Expertise for Your Performance
To address these challenges, our "full Mix" approach integrates three essential expertise areas into consultative support via Marketing Mix Modeling:
business and industry expertise for understanding market contexts
statistical expertise for modeling and enhancing MMM tools
marketing mix expertise for optimization recommendations
Tangible Transformation of Your Marketing Performance
No more need for data scientists or complex tech solutions: we dive into your market, you provide us with past data, and we handle the rest. Result: actionable insights from the very first analyses, with observable performance gains ranging from 4% to 10%.
Our aim is to enable all businesses and institutions to leverage MMM benefits for financial and human marketing resource allocation decisions. We offer:
a cost-effective and operationally accessible approach, provided end-to-end
regular data updates and model adjustments enabling continuous optimization of your resource allocation
This approach allows not only for measuring the impact of past actions but also for projecting and optimizing future investments with greater precision.
Essentially, we transform Marketing Mix Modeling from a retrospective analysis tool into a genuine marketing performance driver through resource allocation. This empowers brands to maintain competitiveness and profitability in a dynamic and constrained environment.
Stay Ahead in an Uncertain World
Have you ever wanted to gauge the flexibility of your short- and long-term performance, linked to your marketing efforts in response to the changing market dynamics?
Inflation, unemployment, geopolitical events, weather, competition activities, etc. Marketing leaders are navigating an increasingly uncertain environment, where external factors can significantly impact their business and performance.
Meanwhile, the "online-first" marketing attribution models, focused on immediacy, which had become dependable metrics in recent years, are collapsing.
The Rise of "Full Mix" Marketing Modeling
In response to these disruptions, we have strategically chosen to rethink performance measurement and marketing allocations through a hybrid approach, blending deterministic and probabilistic data. Marketing Mix Modeling (MMM) is no longer just centered around the media-communication mix but has become a comprehensive measurement and decision tool combining:
endogenous data from your entire marketing mix: offerings, field actions, media investments, distribution, promotions, reputation, etc.
exogenous contextual data: competitor activity, seasonality, macroeconomic phenomena, market trends, etc.
Threefold Expertise for Your Performance
To address these challenges, our "full Mix" approach integrates three essential expertise areas into consultative support via Marketing Mix Modeling:
business and industry expertise for understanding market contexts
statistical expertise for modeling and enhancing MMM tools
marketing mix expertise for optimization recommendations
Tangible Transformation of Your Marketing Performance
No more need for data scientists or complex tech solutions: we dive into your market, you provide us with past data, and we handle the rest. Result: actionable insights from the very first analyses, with observable performance gains ranging from 4% to 10%.
Our aim is to enable all businesses and institutions to leverage MMM benefits for financial and human marketing resource allocation decisions. We offer:
a cost-effective and operationally accessible approach, provided end-to-end
regular data updates and model adjustments enabling continuous optimization of your resource allocation
This approach allows not only for measuring the impact of past actions but also for projecting and optimizing future investments with greater precision.
Essentially, we transform Marketing Mix Modeling from a retrospective analysis tool into a genuine marketing performance driver through resource allocation. This empowers brands to maintain competitiveness and profitability in a dynamic and constrained environment.
