Client Case: Automotive Sector
How a major manufacturer revamped its multi-model marketing strategy to generate +18% qualified leads in a rapidly changing industry?
In response to the shifts in the automotive sector—accelerated electrification, new regulations, evolving purchasing behaviors—a major European manufacturer entrusted us with the complete overhaul of its marketing allocation strategy. Our mission: assist them in optimizing their investments while ensuring commercial success in a transitioning market.
Analyzing and decoding contemporary automotive complexities
Our approach blended a multi-level media mix, the impact of promotional offers, as well as sales and leads generated by model and region. We enriched this view by integrating crucial external factors like market changes, European competition activity, and government policies at various levels.
Our "Full Mix Automotive" consultancy methodology
As specialized consultants, we deployed a proprietary approach tailored to the sector's unique characteristics:
• Comprehensive strategic audit: analysis of marketing mix efficiency at both corporate and product levels, evaluation of synergies between range and model campaigns
• Advanced modeling: integration of regulatory variables (environmental bonus, ZFE), measurement of European competitive impact, analysis of sector transformations
• Territorial expertise: granularity by region and model for a detailed understanding of local dynamics
• Forward-looking vision: anticipating regulatory and competitive changes to secure future investments
Our strategic recommendations and their impacts
This detailed analysis enabled informed strategic decisions:
Reallocation of 12% of the marketing budget towards the most effective channels.
Increase of 18% in qualified leads, thereby optimizing ROI.
Significant enhancement of brand awareness for their new range of electric vehicles.
This mission illustrates our consultancy approach: transforming sector complexity into strategic advantages through Marketing Mix Modeling expertise tailored to our clients' transformation challenges.
Analysis, reallocation, results: the winning recipe for a dynamic and effective marketing plan.
