How a policyholder association became a leading champion of women's financial independence
Social Media
Women's financial independence is still a major societal challenge. A policyholder association launched a dedicated initiative on this issue, hosting in-person events across multiple French cities. They teamed up with Insign to drive the social media strategy for two editions, anchored by a clear approach: putting female content creators front and center. The result: over 1 million impressions and more than 540 social media mentions.
This client is a policyholders' association. Through their program dedicated to women's financial empowerment, they connect with their members, female entrepreneurs, savers, and women looking to boost their financial literacy. The program centers around in-person events that bring together over 1,000 attendees.
The organization was facing a few key challenges:
Reaching an audience disconnected from financial literacy topics
Championing a social issue without coming across as opportunistic
Boost program visibility and brand awareness;
Build an engaged community around a dedicated Instagram account;
Drive female participation and event sign-ups.
Insign decided to go beyond typical digital influence, turning content creators into key players at the event.
Creators front and center: Instead of just sharing updates from afar, the creators were right there, actively taking part in the event.
An expert, well-rounded lineup: We brought together 9 female entrepreneurs and financial literacy experts to tackle the full range of topics.
Event organization: In-person gatherings focused on women's financial independence, hosted in several cities across France.
Engaging 9 content creators: Hand-picked female entrepreneurs and financial literacy experts to dive into every featured financial topic.
Integrating creators into the lineup: Featured right at the heart of the event, they bridged the gap between the main stage and social media.
Across both editions, the campaign boosted program visibility and drove strong social media engagement: