How a global leader in sustainable electrification built its social media presence
Social Media
With the energy and infrastructure sectors undergoing major transformations, an international industrial group specializing in sustainable electrification partnered with our agency to align its social media presence with its real-world industrial, technological, and sustainability-driven impact.
In just 6 months, our strategy established a clearer, more cohesive, and more strategic brand voice focused on the key issues shaping the future of sustainable electrification.
An international industrial group specializing in sustainable electrification infrastructure and solutions, tailored primarily for business clients and partners.
The company was facing several key challenges:
Shifting market perception to better reflect its industrial, tech-driven, and sustainable transformation
Moving beyond a top-down, self-centered corporate communication approach
Clearly highlighting its expertise, innovations, tangible business impact, and role in driving sustainable electrification forward
Giving leaders, team members, and partners a bigger voice in the group’s storytelling.
Turn social media into a real driver of brand preference, influence, talent attraction, and business growth;
Position LinkedIn as the go-to hub for the group's thought leadership and business voice
Shift brand perception from an industrial electrification player to a leading authority on sustainable electrification
Build a clearer, more human, and consistent brand voice
Rally leadership and teams around a shared content strategy.
We started by defining the role of social media within the group’s broader communications strategy, then rolled out a hands-on approach focused on three key pillars:
A distinctive, proprietary editorial voice designed to move beyond product features and highlight the real value the company creates
A LinkedIn-first framework built around vision, proof points, and the people behind the brand—plus an end-to-end activation engine combining content creation, employee advocacy, executive positioning, a LinkedIn newsletter, paid social, and performance tracking.
Creative & Editorial Overhaul: Revamping brand voice across social platforms and establishing a signature editorial direction centered on vision, proof points, and the human side of business.
Content Creation: Designing, copywriting, and producing 16 LinkedIn posts per month, aligned with key corporate, business, CSR, and innovation milestones.
Advocacy & Thought Leadership: Guiding employee and executive advocacy initiatives, plus launching a quarterly LinkedIn newsletter.
Amplification & Management: Paid social strategies, performance tracking, ongoing optimization, and seamless coordination with group comms teams.
In just six months, the strategy built a more structured, high-impact social media presence, delivering: