How an occupational health leader became the go-to voice for workplace prevention
Editorial & Brand Content
Social Media
An occupational health provider wanted to shift its focus from enforcement to prevention and support for businesses. They teamed up with Insign to build a comprehensive ecosystem and content strategy, including a complete media overhaul, educational resources, newsletters, video content, and paid media. The result? Their content skyrocketed from 332,000 impressions in 2023 to 8 million impressions a month in 2024.
As an occupational health partner, it supports member companies with workplace risk prevention and employee health monitoring. Its communications focus primarily on member businesses, helping them launch and manage their safety and prevention initiatives.
The company was facing several key challenges:
Shifting mindsets: moving from a strict regulatory and compliance role to a proactive partner supporting businesses
Finding more holistic ways to onboard and support employees across organizations
Establishing itself as the go-to authority for workplace awareness and prevention for everyone
Build industry influence and establish yourself as a trusted, credible, and high-impact institutional partner.
Position your brand as an innovative leader in workplace prevention, using channels and formats that bring that vision to life.
Insign made content the driving force behind this shift in approach. The goal: move from enforcement to enablement through practical, informative, and human-centric content:
A cohesive ecosystem: an end-to-end strategy aligning every touchpoint with the new positioning.
Reimagined communication channels: website, blog, and social media.
Actionable, people-focused content: breaking down risks, sharing practical advice, and highlighting the teams on the ground and members alike.
A paid media strategy to amplify reach and maximize visibility.
Ecosystem and content strategy: crafting an end-to-end strategy that aligns media and content with your new positioning.
Social media management & engagement
Content creation: videos, infographics, newsletters
Paid media
In just one year, the client significantly boosted their visibility and engagement across social media: