Inserm
Highlight the role of Inserm as a scientific benchmark for the French audience.
#branding #creation #CampaignActivation #influence
↳ Context
With the surge of miracle solutions and misleading health information on social media, the French National Institute of Health and Medical Research (Inserm) aimed to solidify its position as a scientific authority. The goal: to protect the French public from the dangers of online medical misinformation.
↳ Challenge
The main task was to highlight the importance of verifying health information sources to the general public. Inserm, as a leading scientific institution, offers reliable and expert-validated content to combat medical fake news.
↳ Strategy
A creative strategy focused on using parody to make an impact: we turned questionable health advice circulating on social media into actual products. This unconventional approach aimed to showcase the absurdity of some miracle solutions while emphasizing Inserm's scientific expertise.
↳ Our Achievements
A multichannel initiative designed to make an impact:
Design and installation of a vending machine for mock 'miracle products'
Video campaign across replay platforms (MTF1, FranceTV, M6) and YouTube
Press relations featuring the distribution of a miracle products kit
Collaboration with Marine Lorphelin, doctor and health influencer: unboxing of faux products, promotion, and explanation of Inserm's approach
