Marine Nationale

↳ Context

Every year, the French Navy recruits over 4,000 sailors. It's an increasingly tough challenge in the realm of intense HR marketing where candidates are more elusive than ever.

↳ Challenge

Turn the French Navy's recruitment site into an effective contact catalyst across all target audiences.

↳ Strategy

Revamping the digital ecosystem lamarinerecrute.fr to become a true central hub of content and connections for all the French Navy’s target audiences (candidates, their families, influencers).

For candidates and their families:
Immersive content into the daily life of a sailor, recruitment process, all job profiles, career paths, and growth opportunities, etc.
Advanced features to facilitate connectivity: interact with ambassador sailors to ask questions directly, career quizzes, schedule online meetings with recruiters, launch a Mistral AI chatbot to interact and get personalized career info about the French Navy.

For influencers:
Content dedicated to education and career professionals regarding available training, a service hub (student internships, sailor school visits, tours of Navy sites) and educational content (illustrations and exercises).
A comprehensive CRM relationship program with events and dedicated content.