The independent agency INSIGN wins the bronze trophy at the Brand Transformation Awards by La Réclame for the French Navy, in the category "Best end-to-end experience transformation / Data of the year".

This is the only recruitment campaign recognized in this category.

Discover the French Navy case study

The project "Embark on an adventurous life!" marked a first: the use of Marketing Mix Modeling by a public recruiter.

By modeling application data, advertising investments, seasonality, and field presence, we enabled the French Navy to optimize how it allocates its marketing resources.

A data-driven approach serving a strategic challenge: recruiting 4,200 sailors each year in an unprecedentedly tight job market.

"The Navy has a particularly advanced marketing strategy. It truly embraces a comprehensive 360° approach, going beyond traditional recruitment strategies by integrating analytical tools like MMM to achieve a full and adjusted view of its impact.".

 Damien Schoennahl, Deputy General Manager of Insign