Every January, Las Vegas becomes more than just the gambling capital: it turns into the global epicenter of innovation. CES is not just another tech show. It’s a trend barometer, a business accelerator, and a credibility booster for startups aiming to compete on an international scale.
For a French startup, attending is a strategic move to support their international expansion ambitions, complementing their presence at more specialized and B2B-oriented trade shows.
You'll find investors, large corporations, media, and decision-makers from around the world. Within a few days, a company can gain visibility that would take months to build otherwise. Being at CES demonstrates readiness to meet international standards, pitch against global competitors, and engage with the players shaping tomorrow’s markets.
Beyond the showcase CES provides, it’s an incredible validation ground.
The feedback is immediate, straightforward, and sometimes demanding. It’s a place to test a value proposition, refine your message day by day, and assess product-market fit on a global scale, as visitors can come from Taiwan, South Korea, the United States, Morocco, or Brazil.
Within this context, Insign supported Neoia at CES 2026. On the ground, one realization was clear: the interest in French solutions is real, tangible, and significantly growing. Interactions with partners, investors, and major clients confirmed a strong demand for robust, differentiating, and meaningful technologies, as demonstrated by Neoia. Addressing the challenge of lost solar energy due to uncleaned photovoltaic panels, the French startup specialized in cleaning solar panels using autonomous robots that maintain optimal efficiency year-round by utilizing morning dew. This ambition for practical innovation is easy to spot in the French pavilion's aisles.
Being supported at such a significant event also makes a difference. Understanding the American market codes, structuring your message, targeting the right contacts, and turning visibility into concrete opportunities is crucial. CES rewards not just innovation but the ability to tell a story, your story, and to weave it into a clear, ambitious vision.
For French startups, the message is clear: CES is far more than a trade show. It is the strategic passage for those wanting to accelerate, globalize, and assert their ambitions. French Tech has its rightful place there and is eagerly anticipated.
Andréa Raphanel, Account Director, Insign US.
