In 2021, the National Institute of Health and Medical Research (Inserm) entrusted the agency Insign with its strategic communication consulting budget, as well as the creation, design, and execution of its various communication initiatives.
Insign is now launching Inserm's new awareness campaign, the result of this collaboration. Beyond increasing its visibility, the campaign aims to highlight Inserm's clear and continuous commitment to citizen health. The ambition is to engage a broad audience with Inserm's actions, encouraging the public to become more involved in science and health.
Based on the idea that 'it's always beneficial to be interested in health every day,' Insign's campaign breaks away from the expected academic tone usually found in this type of communication. With a positive and cheerful tone, scientific terminology is playfully simplified to strengthen its connection to everyone's daily reality and to showcase the concrete benefits of Inserm's research (including areas like nutritional profiling algorithms, serine proteases, chondrocytes, the motor cortex, or hypocretin).
Launched today, the campaign will unfold throughout July with five different posters displayed in most train stations across France and the Paris metro. The communication will also be available on various digital platforms and in multiple formats.
"In the collective imagination, scientific research often seems complex and out of reach, sometimes disconnected from our everyday lives. Yet Inserm's contributions have a direct positive impact on our health, and therefore, on how we enjoy life and everyday pleasures. The billboard campaign ' It's always beneficial to be interested in health every day ' leverages this with insight to better highlight its role for every French citizen." says Joris Vigouroux, Creative Director at Insign.
"Through messages with a direct tone and everyday visuals that could be taken by any of us, the posters imagined by Insign simply and skillfully bring Inserm and the French closer together to spark mutual interest; this campaign fits perfectly within our communication strategy aimed at showing everyone the utility of our research and placing our Inserm science at the core of everyday life." , state Carine Delrieu, Director of Communication at Inserm, and Priscille Rivière, Deputy Director.
