Nexans has entrusted Insign with orchestrating its social media strategy, with a clear ambition: to make social networks—and LinkedIn in particular—a powerful lever to assert its role as a pure player and a key contributor to sustainable electrification.

In an industrial sector undergoing rapid transformation, where energy infrastructure and decarbonization challenges are intensifying, the Group aims to make social media a strategic lever for visibility, influence, and growth.

Structuring an expert and engaging voice

The brief is clear:

• showcase Nexans’ technological value-add and operational excellence

• engage key business audiences (utilities, grid operators, industrial players,

  energy and infrastructure decision-makers)

• activate a broader ecosystem by mobilizing executives, employees, partners

  and influencers

To deliver on this, Insign chose to go back to the brand fundamentals—its signature and its “essentials”—to build a consistent, differentiated editorial platform.

Goal: move beyond the perception of Nexans’ historic business—cables—as a commodity, and highlight its essential role in sustainable electrification.

A social media program designed for the long term

Deployed in close collaboration with Nexans’ Communications team and led by Safia Ouaissa, Social Media & Content Manager, this program is built around:

• defining a structuring editorial concept and an ambitious, pragmatic tone

• producing high value-added content

• activations and amplification to extend reach

At the heart of the program: LinkedIn, the priority channel for reaching demanding B2B audiences and developing a thought leadership strategy.

Bringing an industrial voice into the conversation

In an environment where influence strategies are still relatively underdeveloped, Nexans is taking a high-standard approach: building a social media presence that matches the scale of its industrial and climate challenges.

A strategy built on one conviction: social media has become a key arena for bringing strong positions to the forefront, even in highly technical sectors.

“We want to make our social media presence a true lever of influence. It’s not just about making our activities visible, but about championing a vision, demonstrating our technological value-add, and embodying the role Nexans intends to play in sustainable electrification.”

Olivier Daban, VP Group Communication, Nexans

“The challenge is turning industrial expertise into communication that is visible, clear, and engaging.”

Lionel Cuny, President of Insign