Les 3 Vallées

↳ Context

“80% of skiers only enjoy 20% of the ski area.” Various studies have shown that, on average, a skier takes the same 10 lifts during their ski week. With this in mind, the 3 Valleys ski area aimed to create an experience encouraging skiers to explore the area’s features and get the most out of their ski pass. 

↳ Challenge

The 3 Valleys, the world's largest ski area, attracts plenty of attention and a diverse clientele. The challenge was adapting to skiers' evolving habits and expectations, allowing them to better enjoy the area through a fun and innovative experience (unseen elsewhere) that brings satisfaction, emotion, surprise, and a memorable stay.

↳ Strategy

Design a fun and innovative solution considering the entire ecosystem and existing elements: 

• The behaviors, expectations, and concerns observed in visitors: to simplify choices, guide them more easily to destinations, and reduce decision-related anxiety. 

• Shifting from exploring a vast and complex area to discovering destinations: inviting guests to visit and achieve simplified, realistic goals. 

• Transform “always more” into “always different”: leverage and highlight the existing strengths of the area—no need to reinvent everything.
  
  

↳ Achievements

A multi-channel initiative named EXPLORER

• A unique concept and strong identity for this joint project between various stakeholders. 

• A digital platform including an interactive map to explore freely or in game mode, featuring points of interest to discover, challenges for gamification, a community of skiers… 

• Signage across the area to locate and enjoy the points of interest. 

• A data tracking dashboard (BI) to understand user statistics and monitor service performance.