Birdee

↳ Context 

Launched in 2016 in Belgium, Birdee is a fintech specializing in digital wealth management. The platform offers automated and personalized investment solutions, accessible from €1000, with the mission to democratize investment through an innovative and transparent technology-driven approach.

↳ Challenge

In a financial sector traditionally dominated by banks and classic wealth managers, Birdee faced a triple challenge:

• Educating the market about the concept of robo-advisors and overcoming barriers related to automated wealth management

• Building trust with individual investors, especially millennials, by demonstrating the reliability and performance of its digital solutions

• Standing out in a growing competitive environment where many fintechs and traditional players are developing similar services

↳ Strategy

Offering a simple, understandable, rewarding, and quick investment experience

• Creating a unique communication space where the word "Bird" replaces investment. Just like using "PayPal" or "Lydia" as verbs, Birdee becomes a brand verb.

• A proven narrative that links Birdee’s offerings with citizens' aspirations (100% sustainable and responsible products).

• Setting up a registration process that, in 15 minutes, presents the service, showcases the products, and launches a profit simulation.