Caramanfruit

↳ Context

As experts in fruit transformation, Léonce Blanc is reinventing itself under the name Caramanfruit. This family-run SME, part of the Savencia group, is expanding its range of professional fruit purees with a new brand that complements Adamance, aiming to capture new markets in the gourmet industry.

↳ Challenge

Create a unique and distinctive expression platform, capable of establishing itself in the professional fruit puree market while preserving the premium positioning associated with the VALRHONA ecosystem and the SAVENCIA group.

↳ Strategy

Develop a comprehensive branding strategy for Caramanfruit, revolving around a unique expression platform. The approach focused on three fundamental pillars:

• A strong and recognizable visual identity: creation of a distinctive graphic universe that embodies the brand's values while differentiating itself from Adamance.
  
  

• An authentic brand manifesto: highlighting the production process and unique technologies as real points of differentiation from the competition.
  
  

• A consistent communication ecosystem: deployment of the identity across all brand touchpoints.