Geopost
Bring a new La Poste Group brand to life for target audiences
#content #media #strategy #editorial #creative
↳ Context
Geopost is the international parcel delivery network of La Poste group. As Europe's leading parcel delivery service and e-commerce solutions provider, present in over 50 countries, the brand underwent a rebranding in 2023 (formerly known as DPD group).
↳ Challenge
Build a distinctive and sustainable editorial positioning that strategically strengthens
Geopost.
↳ Strategy
An editorial strategy that positions Geopost as a key player beyond the logistics sector:
“We are a catalyst for change in commerce and society.”
This involves a multi-step process:
Analyze the current state and define an editorial strategy aligned with objectives and target audiences;
Support the brand in content production to deploy the strategy and solidify its positioning.
↳ Achievements
An Editorial Strategy
An initial editorial assessment to evaluate the current state and establish a base point. From here, we derive insights to craft an editorial line that aligns with Geopost’s goals and interests of its audiences (B2B, B2B2C, B2C, employees, public authorities, etc.).
Setting the editorial line with supporting pillars, identifying target audiences, determining channels to leverage, and deciding which content formats to focus on.
A Content Factory for Production
Building a team for daily support of Geopost in content production. This includes establishing management routines, producing various content types (writing, design, video, etc.), and assisting in performance tracking.
Support in the Redesign of the geopost.com Website
UX/UI template for the newsroom
Production of evergreen content (EN / FR)
