Interflora
Revamp the flower shopping experience
#UXDesign #DigitalTransformation #Ecommerce #MultiCountryPlatform #BrandIdentity #CustomerExperience
↳ Context
As the leading European flower delivery service, Interflora has embarked on a major transformation to reinvent its business model. In 2020, the group launched "Octopus," an innovative digital platform designed to serve all of its international markets.
↳ Challenge
Transform a traditionally seasonal business (Valentine's Day, Mother's Day, etc.) into a continuous and sustainable activity, positioning Interflora as the go-to brand for everyday gifting pleasure.
↳ Our Digital Strategy
Revamped User Experience
• Creation of the platform "Messengers of All Your Emotions"
• Development of an intuitive gift-giving experience
• Expansion of purchasing occasions
• Personalization of the customer journey
Technological Innovation
• Design of a multi-device digital platform
• Scalable and adaptable technical architecture
• Solution adaptable to multiple countries and brands
• User interface optimized for conversion
Modernized Brand Identity
• Comprehensive graphical and editorial overhaul
• Alignment with new digital trends
• Creative expression of Interflora's DNA
• Cross-channel visual consistency
↳ Achievements
• Comprehensive strategic roadmap
• Performance KPIs throughout the journey
• Complete brand identity overhaul (print and digital)
• User testing and UX optimizations
• Production of strategic content
• Responsive front-end development
• Coordinated international rollout
What we're creating with Interflora is an enhanced ability to drive business through digital channels for the years to come. For us, technology and business go hand in hand, and that's what we are building together. Everything should contribute to this: technical quality, user experience, web performance, storytelling, CRM, and more.
David Mossaz,
Deputy CEO of Digital Transformation
