Politês

↳ Context

In a world where social media lets everyone express themselves, ironically, individual opinions get lost in a sea of fragmented and unfiltered comments. Traditional surveys exist, but they are sporadic, costly, and their results are rarely accessible to the general public.

↳ Challenge

Supporting the creation of Politês, the first real-time opinion measurement app. And beyond that, making Politês a brand, an alternative voice whose ambition is to revolutionize public opinion measurement by returning it to the citizens.

↳ Strategy

An integrated strategy centered around three main points:

↳ A distinctive strategic and creative positioning

“The people will finally speak”: Politês puts transparency, accessibility, and civic engagement at the heart of its value proposition. The brand adopts an original and unconventional stance, breaking away from the traditional sector codes to set itself apart and quickly attract a wide user base. Its universe is affirmed as playful, colorful, and slightly irreverent, embodying a free, fair, and unreserved spirit.

↳ A user-centered design approach

The app was co-designed using design sprint methods to offer an intuitive interface and a truly enjoyable polling experience. Gamification paths, complete with levels and badges, enhance engagement and make using Politês both stimulating and addictive.

↳ A viable business model

Politês aims to convert 3% of its users into paying subscribers through a freemium offer enriched with premium features.