Choose Paris Region
Craft a unifying platform for the various stakeholders from Paris Region attending MIPIM
#brand #regionalmarketing #eventplanning #design #socialmedia
↳ Context
For MIPIM, a major event for the region, Choose Paris Region aims to increase visibility for the area and its diverse ecosystem of stakeholders.
↳ Challenge
Bring together stakeholders from the Ile-de-France region around a common identity, enabling a unified message and clear communication with a primarily international audience.
↳ Strategy
Create a strong identity that breaks away from the real estate sector (the main audience of MIPIM), drawing inspiration from the richness of Paris Region and its unique markers, to highlight a diverse and multifaceted region.
↳ Projects
Naming of the Grand Paris Pavilion
Creation and design of the Grand Paris graphic territory
Optimization by a space designer of the 1200 m² pavilion interior for better clarity of messages and regional stakeholders.
Graphic design of interior and exterior pavilion spaces based on the new territory
Creation of a regional film for a digital wall
Development and design of communication tools (conference programs, directories, banners, signage, etc.)
Drafting of content (press releases, official visit program of Valérie Pécresse, EDL)
Writing, creation, and design of newsletters for MIPIM
Social media, editorial, and creative support on publishing posts for MIPIM across different channels.
