Service d'information du Gouvernement

↳ Context

The Law of February 11, 2005, for equal rights and opportunities, participation, and citizenship of people with disabilities was a historic turning point, establishing the principle of accessibility in its three dimensions: physical, digital, and informational. It ensures that every person with a disability has "the right to solidarity from the entire national community" and access to the fundamental rights recognized for all citizens. 

20 years later, the reality is clear: society is significantly behind, and accessibility standards are far from being applied. Only 20% of public facilities are genuinely accessible to people with disabilities, and 96% of websites still have accessibility issues right on their homepage. A sad truth, considering 14.5 million French citizens are affected by disabilities.

↳ Challenge

Raise awareness among public officials about the importance of accessibility and encourage them to take action by integrating these concerns into their daily professional lives.

↳ Strategy

Fully engage public officials by combining awareness and action through an immersive and educational internal program based on three pillars, spearheaded by the Government Information Service:

• An impactful creative concept: “Imagine a day-to-day life where nothing is really
  designed for you.” A way to directly confront public officials with the realities of
  inaccessibility and trigger awareness.

• Engaging and interactive formats: immersive videos, educational posters,
  stunts, and digital content circulated internally to provoke thought and
  inform.

• A concrete call to action: encourage administrations to use the new website
  accessibilite.gouv.fr and to implement solutions for improving accessibility within their services.

The goal: to drive behavioral change among state agents so that they no longer "make accessible" as an afterthought but "think accessible" from design to implementation.