Tardigrade AI

↳ Context

In response to the climate emergency, Tardigrade AI is transforming how we adapt to environmental risks. This Climate Tech company turns global climate data into practical, actionable local solutions. Their AI technology enables businesses, communities, and individuals to visualize their risk exposure and strengthen resilience.

↳ Challenge

Redefining the identity of a tech startup in just weeks: shifting positioning, creating a striking visual identity for Tardigrade AI, and harmonizing its digital assets within a very tight timeline. A creative sprint combining precision and strategic vision.

↳ Strategy

To launch Tardigrade AI into a new realm, our approach centered on three dynamic and complementary pillars.

• Co-creating the brand platform
  The audit revealed untapped potential. Collaborating with Tardigrade AI teams, we developed a distinctive positioning in the Climate Tech space. Narrative elements were restructured to effectively communicate its mission: transforming climate data into real action.
  
  

• Creating a graphic universe
  The brand book embodies Tardigrade AI’s DNA with bold graphic choices. Typography, color palette, icons, and graphics create a unique visual language, bridging technological innovation with environmental commitment, adaptable to every touchpoint.
  
  

• Rapid website design
  In just four weeks, the website was completely revamped. The layouts maximize visual impact and simplify user journeys. The technical integration meets a dual challenge: embodying the new identity while offering independent content management.