U'Wine
Crafting a seamless brand experience
Brand
Brand
Brand
Tech
Tech
Tech
E-commerce & Retail
E-commerce & Retail
E-commerce & Retail
#branding #creation #CampaignActivation #influence
↳ Context
U'Wine is a company that allows wine enthusiasts to invest in prestigious wines and finance their consumption by reselling part of their stock. After the COVID period, U'Wine experienced significant growth thanks to its commercial strategy and quality service; however, its growth is beginning to plateau.
↳ Challenge
How can we accelerate U'Wine's business development over the next 5 years in a highly competitive wine market?
↳ Strategy
Move away from industry norms and promises by repositioning U'Wine as the experiential brand that reserves Grand Crus for anyone who wants to discover and enjoy them.
↳ Rollout
Branding
Positioning, brand platform
Brand identity: logo, graphic and editorial territory
E-commerce
Development of the B2C e-commerce site connected to U’wine APIs, enabling purchase and cellar management
Implementation of a Headless CMS for centralized content and media management, enhancing search engine optimization.
Influence
PR to boost visibility in the media.
