The consulting agency Insign unveils the first campaign for Adista, a brand of the Inherent group and a leader in local digital services, aimed at boosting its reputation and visibility with a quirky tone and local support that's integral to its DNA.
Within the Inherent group, Adista assists its clients daily in implementing and managing an agile, sustainable, and secure IT service. From production to maintaining operational stability and security for company IT systems, Adista offers comprehensive IT expertise to its clients, including connectivity, cloud services, cybersecurity, modern workplace solutions, and more.
By 2025, Adista aims to strengthen its position as a key player in local IT services for French SMEs and small businesses, which are at the core of its 50,000 clients, through a multifaceted 360° approach: communication strategy, advertising, and media relations.
This support is underscored by a brand awareness campaign that launches on March 17 across billboards, digital audio, displays, and social media. To ensure visibility among decision-makers and IT leaders in these companies, Insign suggested strategically targeted placements in B2B media.
The campaign will notably be visible in several airports along the French Riviera and train stations in Lyon, Lille, Bordeaux, Marseille, Cannes, Nancy, and Tours.
The campaign message aims to highlight Adista's trademark client support—expertise, proximity, and simplicity—delivered with a relaxed tone that combines camaraderie, boldness, and sincerity around a clear slogan: Adista: Your IT, Our Business.
Insign uses Adista's colors and a clean, impactful style to capture the attention of the brand's clients and prospects.
After an initial activation phase from March 17 to April 12, the campaign will extend through June.
“Adista is thrilled to enhance its visibility and reputation through this campaign crafted by Insign, which reflects our core values with its visual expression. It allows us to continue growing in the coming years while highlighting our DNA of proximity and trust, which we apply daily with our clients.”
notes Sandrine BAJOLET, Marketing and Communication Director of the Inherent group.
“At Insign, we are very excited to advance to a new stage in our collaboration with Inherent and all of its brands, starting with Adista. We are proud to showcase this French local digital player through this campaign in a geopolitical context where IT is a central issue. This campaign, blending proximity and straightforwardness, aims to convey Adista's values.”
declares Lionel CUNY, President and CEO of Insign.
