With this addition, Insign is accelerating its American momentum, which began in 2019 in Los Angeles. The agency, already renowned for supporting European businesses in their marketing and business transformations, continues its establishment in a demanding and highly competitive market.
"Andrea's arrival marks a pivotal step in our development in the United States. Her agency and client-side experience, coupled with her energy and knowledge of the American landscape, are key assets for supporting the growth of Insign US."
Benjamin Naim, Managing Partner and Founder, Insign US
A versatile profile, comfortable both in an agency setting and on the client side
Andrea Raphanel began her career at Publicis Conseil, where she worked with brands like Heineken, Renault, Orange, AXA, and the Fondation du patrimoine, before moving to Air Caraïbes and French bee. There she notably led:
the launch of the Paris–Montreal route (including the inaugural event, campaigns, and press trips);
a campaign at Penn Station in New York;
communications around the reception of a new aircraft (A350-1000) for Air Caraïbes.
With a Master's degree in Creative Design Branding from ISCOM Paris, she represents a new generation of talent: agile, multicultural, and results-driven.
DOWNLOAD ANDREA RAPHANEL'S HD PHOTO HERE.
Structuring and Development: A Clear Mission
Andrea Raphanel joins Insign US as an Account Director, tasked with developing the business strategy, structuring the local team, and managing client accounts at the Los Angeles office.
"It is truly a pleasure to join Insign's Los Angeles office and contribute to accelerating its expansion in the American market. Exciting projects await us, with a common ambition: to make Insign a key player in creative marketing in North America."
Andrea Raphanel, Account Director, Insign US
An Assertive International Vision Since its inception, Insign has supported companies in their marketing, business, and societal transformations. With its "Creative Business Partner" model, it combines strategy, creativity, and performance:
“Insign is currently sought after by numerous European brands looking to take a significant step in the United States. Andrea's role will be crucial in offering them a strategic, creative, and operational support that is locally grounded and driven by our obsession with performance.”
Lionel Cuny, President of Insign
