The French Army's recruitment communication campaign wins 5 Grand Prix Stratégies awards in communication strategy, advertising and media strategies, and digital marketing.

Award Summary: 2 golds, 1 silver, and 2 bronzes recognizing a fruitful collaboration that's been successful since 2015. Insign is proud to support the French Army's recruitment challenges with increasingly effective data-driven tools.

Thanks to initiatives like the datalake, the new site sengager.fr, the customer data platform, atomic advertising, and the chatbot, the French Army exceeded initial targets for scheduling meetings and attracting qualified applications.

Complete list of awards:

↳ Grand Prix Stratégies for communication strategies: GOLD - Best public site for "sengager.fr"

↳ Grand Prix Stratégies for advertising and media strategies: GOLD - Best media strategy, targeting, and creative data

↳ Grand Prix Stratégies for Digital Marketing:
- SILVER - Data-driven digital campaign
- BRONZE - Corporate site for "sengager.fr"
- BRONZE - 360 campaign including digital