The recruitment communication campaign by the French Army won 5 Grand Prix Stratégies awards for communication strategy, advertising and media strategies, and digital marketing.

Results: 2 gold, 1 silver, and 2 bronze showcasing a successful partnership that has been fruitful since 2015. Insign agency is proud to support the French Army in its recruitment challenges with increasingly effective data-based tools.

Thanks to solutions like the datalake, the new site sengager.fr, the customer data platform, atomic advertising, and the chatbot, the French Army has been able to generate appointments and qualified applications far beyond the initial targets.

Full list of awards:

↳ Grand Prix Stratégies for communication strategies: GOLD – Best public site for "sengager.fr"

↳ Grand Prix Stratégies for advertising and media strategies: GOLD – Best media strategy, targeting and creative data

↳ Grand Prix Stratégies for Digital Marketing:
- SILVER – Data-driven digital campaign 
- BRONZE – Corporate site for "sengager.fr"
- BRONZE – 360 campaign including digital