Following a competitive bid organized by VT Scan between three renowned institutional communication agencies, the Insign group and its subsidiary Proches have been entrusted with the corporate communication of the Betclic group in France and globally. By combining Proches' expertise in influence and public debate with the creative resources of Insign group - its parent company - this approach provides Betclic with the opportunity to craft a unique corporate positioning, perfectly aligned with its institutional challenges.
Currently celebrating its 20th anniversary, Betclic has become one of the leading European players in sports betting and online gaming. With its headquarters in Bordeaux and nearly 1300 employees, the group enables more than 3 million players each month to enjoy a unique gaming experience and feel the thrill of sports competitions, poker, and online games.
By adopting a unified approach and a common narrative for media relations, social networks, sports activations, and corporate branding, Betclic has entrusted Insign and its subsidiary Proches with the task of creating a cohesive corporate identity and a coordinated action plan built around a unique combination of multidisciplinary expertise: PR, Branding, Campaigns, Sports Marketing, Digital, Social Media...
This triumph highlights the relevance of the joint creative approaches to influence and corporate branding developed by Insign and Proches.
Betclic joins a portfolio of prestigious clients and brands, including: Sephora, Danone, easyJet, Believe, Snapchat, Manpower, Disneyland Paris, Orano, Safran, Michelin, Renault Trucks.
Jean-François Martins, Vice President of Insign group and Co-President of Proches:
"Since the opening of the online gaming market in 2010, Betclic has become a French technological, economic, and sports gem. This story deserves to be shared with ambition and accuracy, blending our creativity with our analysis of the deep movements of opinion and cultural hegemonies."
Alexandre Tuaillon, Director of Public Affairs and Corporate Communication:
"The proposal from Insign and Proches teams demonstrated a precise understanding of our professional environment and its regulatory constraints. Their recognized expertise in gaming and sports will be assets in helping us better promote the company behind a brand already familiar to the general public."
