Despite its key role in attracting and retaining talent, the employee experience struggles to establish itself as a strategic priority for companies. Through an exclusive study conducted with 500 HR decision-makers, the agency Insign and the Ipsos institute unveil the paradoxes and under-investments hindering its development. Recruitment, retention, turnover: all challenges that the employee experience could effectively address.
Paris, January 16, 2025 - Client experience / employee experience, the convergence of these two notions demonstrates the growing interest of decision-makers and players in the human resources world in the subject. In the face of recruitment, retention, and employee advocacy challenges, employee satisfaction has become essential in companies' HR strategies. The independent strategy and design consulting firm Insign wanted to examine the place of the employee experience within companies: the expectations regarding strategy and ROI, the resources allocated to it, and its role within teams (HR, management, leadership, etc.).
Employee experience: a crucial concern but misunderstood by HR decision-makers
Conducted with IPSOS, the study “Understanding HR Decision-Makers on the Employee Experience” lets over 500 decision-makers and HR players in France voice their opinions and reveals new insights in terms of HR policy. “I intentionally speak of ‘client experience’ with HR teams to refer to ‘employee experience’. It's a way to break them out of their usual reflexes and make them more intuitive. Because when the term ‘employee’ is used, HR tends to immediately revert to concepts of ‘HR policy, social’, or ‘HR process’, thus restricting themselves.” explains Gabriel Lamas, Associate Director at Act-On Strategy.
While recruitment remains the primary concern for HR decision-makers, the employee experience is cited among their Top 5 concerns, being a major subject for 54% of them. However, according to the study, 1/3 of HR decision-makers believe their company is not
