Eva Van Ruymbeke, Editorial Strategies Director at Insign, Appointed President of Adetem's New Influence Marketing Division
Adetem, the leading network for marketing professionals in France, announces the creation of its Influence Marketing Division with Eva Van Ruymbeke at the helm alongside Stéphane Bouillet, CEO of Influence4you, as co-president. This new initiative aims to demystify sector challenges, promote the exchange of innovations, and build an influential ecosystem that drives sustainable growth. The kickoff will take place on November 6, 2025 with an inaugural in-person conference: “Influence Marketing: Scam or Opportunity for Brands?”.
Missions of the Influence Marketing Division
Through a diverse event program (conferences, webinars, practical workshops), this new division aims to be at the forefront of reinvented influence marketing: more rigorous, more effective, and more ethical. By bringing together opinion leaders and key market players, it serves as an exclusive think tank to define the best practices for the future. All aspects will be explored, from performance management to ethical considerations, innovative business models to crisis management, as well as nano and micro-influencing strategies or B2B.
“Influence marketing is nothing more than the industrialization x 1000 of the traditional word-of-mouth that's always existed. It was essential to have a dedicated Division for this increasingly pivotal lever in advertisers' strategies,” emphasizes Stéphane Bouillet, CEO of Influence 4You.
A Launch Marked by an In-Person Conference
This first event will tackle a fundamental issue: Is influence marketing a speculative bubble or an essential performance driver? In a context where the sector is becoming more professional, this question becomes crucial for brands, agencies, and content creators.
An Opportunity to Discover:
- New standards and KPIs in influence: how to measure the true value of campaigns?
- The real expectations of advertisers: ROI, transparency, authenticity... where do we stand?
- Perspectives: what are the expected changes with regulations, AI, and the rise of the “creator economy”?
- On-the-ground feedback from influencers and agents on best practices and pitfalls to avoid.
And Leave With:
- Clear insights on what works (or doesn’t) in influence today,
- Resources and tools to evaluate and manage your upcoming campaigns,
- A benchmark of experiences and models, from advertisers, agencies to creators,
- A shared vision of future challenges and the keys to anticipating them.
Featuring Talks By:
• Stéphane Martin - Managing Director, ARPP
• Thibaud Villanova (aka Gastronogeek) - Chef, Content Creator, Culinary Author
• Vladimir Vinograd - Managing Director, Intello
See you on November 6, 2025
6:30 PM - 8:30 PM
Insign
Passage du Cheval blanc
21, rue du faubourg Saint-Antoine – Paris 11
