In 2024, over 340,000 households received energy renovation assistance through the French National Housing Agency (ANAH). This figure highlights the increasing attempts at fraud: 44,000 fraudulent applications were detected, preventing €230 million in losses, thanks to ANAH's enhanced controls.
To tackle this issue, ANAH appointed the agency Insign to design a new campaign for France Rénov’, its public service for home renovation. The goal: to help the French identify warning signs without alarming them, and to adopt a simple habit when faced with a suspicious offer: don't make decisions alone—seek a second opinion, whether from a friend or France Rénov’.
Two 30-second audio spots, broadcasted on radio and digital audio platforms, place listeners in realistic cold-calling scenarios. These scripts draw on fraudsters' techniques: artificial urgency, manipulative language, emotional pressure... Through this immersion, the campaign emphasizes a straightforward piece of advice that's easy for anyone to follow. Three additional videos have also been created for Instagram and Facebook.
The campaign runs across France from June 14 to July 13, 2025.
Energy renovation fraud can affect anyone. This campaign conveys a clear, accessible, and useful message: not sure? Get another opinion from France Rénov’. It's a common-sense reflex and a practical way to protect yourself.
Martin Lagane, Communications Director – French National Housing Agency (ANAH)
The project's strength lies in its ability to raise awareness without guilt, utilizing realistic scenarios and delivering the message with empathy rather than anxiety.
Karine Sentenac, Associate Director – Insign
