During the municipal elections on March 15 and 22, 2026, the Government Information Service (SIG) is launching a communication plan that includes a national campaign to encourage voter participation, designed with the agency Insign.

The goal: to remind everyone that each voice matters, especially in a time when voter abstention is rising election after election, particularly among young voters.

A campaign that underscores the foundation of democracy

Using a more contemporary tone, the campaign aims to reconnect individual expression with democratic participation. Beyond the civic message, it highlights a simple idea: everyone is entitled to speak up, and voting remains one of the most direct ways to do it.
In a society where everyone shares their opinion daily, voting comes across as a natural extension of this freedom of expression.

Reengaging citizens with a simple democratic act

For several years, voter turnout has been declining. This trend significantly affects younger generations, often because of various barriers: lack of awareness about administrative procedures (registering to vote, proxy voting), feeling unqualified to choose a program or candidate, or the impression that their vote doesn't make a difference.

In response, the campaign takes a deliberately different approach from traditional institutional messaging. Instead of relying on solemn or guilt-inducing discourse, it repositions voting as a simple action, rooted in citizens' everyday lives.

Today, everyone shares their opinion

To convey this message, the campaign is based on a simple observation: we now share our opinions on everything—from a TV show or a piece of music to a restaurant or a sporting event.
The creative pieces feature comments inspired by real posts to draw a direct parallel with these now-universal digital practices. The idea: to humorously remind people that if we take the time to comment on the world around us, we can also make our opinions count where it has a collective impact: at the polls.

A media strategy designed to reach citizens in their daily lives

The campaign is broadcast in various formats to engage citizens through their daily media habits:

• videos available on SVOD, BVOD, and YouTube

• four digital audio spots

• outdoor advertising in DOOH

• social media posts

The campaign will run until March 20, just before the election.

An approach breaking from traditional civic campaigns

For Insign and SIG, the challenge was to address voter participation without moralizing or imposing, but with a tone more reflective of current habits: "Sharing your opinion has become a daily reflex. This campaign reminds us that this voice should also be expressed within the democratic framework."

Michaël Nathan, Director of the Government Information Service (SIG)

“Voting remains one of the simplest actions to express your opinion. In a world where everyone is constantly expressing themselves, it seemed relevant to remind people that this freedom of expression also belongs at the ballot box.”

Lionel Cuny, President of Insign