Generative AI: A New Strategic Value Criterion for Businesses?
Generative artificial intelligence is deeply transforming businesses. As reported by McKinsey (2023), up to 40% of work hours in France could be automated by AI by 2030. In the industrial sector, 30% of processes could be directly optimized (Roland Berger, 2023). However, most leaders are still unsure about the landscape. 63% express concerns about making the wrong choices (KPMG 2023), and only 23% say they have a clear and actionable roadmap (Bpifrance Le Lab Barometer 2023).
A tool developed by Insign to substantiate AI decisions. Designed by Insign's strategy and data teams, this proprietary diagnostic combines consulting methodology with a clear visualization of impact areas. The goal: save valuable time for management while reducing the risks of poorly targeted investments.
The system is based on a series of collaborative workshops and a systemic analysis framework, enabling the mapping of friction points, actionable levers, and often overlooked blind spots.
Each deliverable includes a visual summary of the five dimensions, a maturity scoring, and actionable recommendations for the short, medium, and long term. Within a few weeks, the business will have a strategic dashboard to prioritize its actions, share a common diagnosis among stakeholders, and initiate a coherent, responsible, and value-oriented AI transformation.
Five Key Dimensions to Structure an AI Roadmap The diagnostic covers five major axes of analysis, at the intersection of strategy, data, and usage:
Sector Exposure and Model Transformation: How exposed is the company's sector to the impact of generative AI? And how could this exposure sustainably transform existing business models?
Value Chain: Which internal processes can be automated or enhanced by AI?
Data Maturity: Does the company have exploitable data to train and sustain AI models?
Competitive Advantage: Are direct competitors or new entrants already leveraging AI? And how can the company differentiate itself?
Governance: What ethical, operational, and legal frameworks have been defined to regulate the use of AI?
"Generative AI isn't just another tool; it's a systemic shockwave redefining business models and valuation criteria for companies," asserts David Mossaz, General Manager at Insign. "As long as it remains confined to innovation labs or marketing uses, we're missing the key point."
David Mossaz, Associate Director at Insign
