Media
On Monday, May 13th, the Service Civique Agency is launching its new communication campaign to recruit volunteers.
The goal: to encourage young people from all walks of life to experience Service Civique—an accessible, positive journey that benefits both themselves and others.
Highly popular among young people, Service Civique has successfully become a staple of France's social landscape, proving its value and appeal now more than ever. Over the past 14 years, the Service Civique Agency has enabled over 750,000 young people to participate in paid civic service missions to support their communities.
“At its core, Service Civique is about building the engaged society we want to live in. It gives young people the tools to grow and find fulfillment by serving others. This is especially true with our ecological Service Civique, which lets them tackle one of the greatest challenges of our century.”
Sarah El Haïry, Minister Delegate for Children, Youth, and Families.
To reach young people from all backgrounds, the Service Civique Agency is kicking off its new recruitment campaign targeted at eligible youth (ages 16 to 25, and up to 30 for individuals with disabilities) with a straightforward message: “Find your spark with Service Civique: choose a mission that fits you.”
Nadia Bellaoui, President of the Service Civique Agency: “This campaign is designed for all young people, in all their diversity. It offers each of them a chance to channel their passion into a Service Civique experience. This program is open to anyone who wants to rally behind a cause while gaining hands-on, career-building experience.”
A fresh creative direction to inspire youth to step up and join Service Civique
This new campaign by the Service Civique Agency features eight 15-second spots and two 30-second spots, focusing on different facets of modern youth culture: the life of the party, nature lovers, foodies... Everyone can take their passion and turn it into a life-changing experience for themselves and society through a Service Civique mission.
The campaign also aims to position Service Civique as a top-of-mind option for youth by highlighting its key benefits: paid missions for 16-to-25-year-olds (up to 30 for those with disabilities) across a wide range of fields, with flexible ways to get involved.
Each spot seamlessly bridges a young person’s everyday passion to a Service Civique mission with a quick smartphone flipback effect. The energetic editing and fast-paced cuts match the style of today’s social media. The ads are driven by an original music track and feature the best possible brand advocates: real volunteers who have completed or are currently on a mission.
Love animals? → Help protect wildlife through our “environment” missions.
Love a good party? → Promote safety and awareness at music festivals through our “health” missions.
Movie buff? → Make cultural events accessible to all through “culture and leisure” missions.
Passionate about soccer? → Foster inclusion through “sport” missions.
Avid gamer? → Connect generations through “solidarity” missions.
Love being outdoors? → Protect natural reserves through “environment” missions.
Academic-minded? → Support education for all through “education” missions.
Big-time foodie? → Join food distribution efforts through “solidarity” missions.
The campaign will run across multiple formats: TV and audio spots, online video ads, print, out-of-home digital displays, and banner ads—as well as on YouTube, Twitch, Snapchat, and custom video formats for TikTok. You can view it at this link.
"The creative challenge of this campaign was twofold: finding a concept that speaks to a highly diverse youth audience with different life situations and goals, while also closing the gap between their everyday passions and social impact to inspire them to apply for Service Civique.”
Jean-François Martin, Senior Partner at Insign
For this campaign, the Service Civique Agency worked with the agency Insign, with production support from Transfuges, directing by Nabil Senhaji, and photography by Boby.
