Media
On Monday, May 13th, the Agence du Service Civique is launching its new marketing campaign to recruit Service Civique volunteers.
The goal: to inspire young people from all walks of life to experience Service Civique—a highly accessible, positive, and mutually beneficial program.
Highly popular among young adults, Service Civique is now fully integrated into the French landscape, proving its value and relevance more than ever. Over the past 14 years, the Agence du Service Civique has helped over 750,000 young people take part in paid, community-focused missions.
“The core purpose of Service Civique is to build the socially engaged society we all want to see. It gives young people the tools to grow by helping others. This is especially true for our ecological Service Civique, which directly addresses one of the defining challenges of our century.”
Sarah El Haïry, Minister Delegate for Children, Youth, and Families.
To connect with a diverse range of young people, the Agence du Service Civique is launching its new recruitment campaign targeting eligible youth (ages 16 to 25, and up to 30 for individuals with disabilities) with a straightforward message: “Switch to Service Civique Mode—Find the Mission That Fits You.”
Nadia Bellaoui, President of the Agence du Service Civique, noted: “This campaign speaks to all young people, no matter their background. It offers them a chance to channel their passion into a meaningful Service Civique experience. This program is open to anyone ready to champion a cause while gaining valuable, hands-on experience.”
A fresh creative direction to inspire youth to 'switch to Service Civique mode' and volunteer
The campaign features eight 15-second spots and two 30-second videos focusing on the diverse interests of today's youth—whether they love nightlife, nature, or food. Anyone can channel their passion into a life-changing experience for themselves and society through a Service Civique mission.
The campaign also aims to position Service Civique as a top choice for young adults by highlighting its key benefits: paid missions for 16-to-25-year-olds (up to 30 for individuals with disabilities) across a wide range of fields and project types.
Each spot seamlessly transitions from a young person's hobby to their Service Civique mission using a fast-paced, dynamic smartphone flip-back style that matches the vibe of social media. The ads feature an original soundtrack and are driven by the best possible spokespeople: actual past and current Service Civique volunteers.
Love animals? → Support animal protection with an "environment" mission.
Love music festivals? → Run safety and awareness initiatives through our "health" missions.
A film buff? → Make culture accessible to everyone with a "culture and leisure" mission.
Into soccer? → Promote inclusion through sports with a "sport" mission.
A gamer? → Connect generations through our "solidarity" missions.
Love nature? → Protect our natural parks with an "environment" mission.
Love to learn? → Help make education accessible to all with an "education" mission.
A foodie? → Help run food distribution programs through a "solidarity" mission.
The multi-channel campaign spans TV and audio ads, online video, print ads, digital out-of-home (DOOH), display ads, and social media platforms including YouTube, Twitch, Snapchat, and TikTok-optimized videos. You can view the campaign at this link.
“The creative challenge for this campaign was twofold: we needed a concept that resonated with young people of all backgrounds and aspirations, while bridging the gap between their daily passions and community service to inspire them to apply.”
Jean-François Martin, Senior Partner at Insign
For this campaign, the Agence du Service Civique partnered with the agency Insign, with production by Transfuges, directing by Nabil Senhaji, and photography by Boby.
