With today's launch of a new communication campaign, Insign consultancy group marks a significant milestone in assisting the transformation of its client R.A.S Intérim, one of the leading challengers in the French temp agency market, and highlights its commitment to creating strong, distinctive brands.
Since its inception, R.A.S Intérim has demonstrated strong expertise in the transportation sector and has gradually established itself as an essential player nationwide. That's why the brand needed to be realigned with the company's commercial success and new market status. Aware of this challenge, the company has worked closely with Insign for two years to review its core values and unlock its brand potential.
Insign tackled this challenge with a proactive and innovative approach. Unlike conventional market approaches, Insign encouraged R.A.S Intérim to embrace its identity and showcase its commitment to its clients and temporary workers. Together, they developed a new brand tagline - "Temp work made for you" - that embodies R.A.S Intérim's personalized commitment to its various stakeholders.
This partnership was marked by close collaboration between Insign and R.A.S Intérim teams: six strategic workshops allowed around thirty employees to actively participate in defining the new brand strategy. These workshops were built around Insign's objectification method: studies, strategic canvases, the Colorama tool... This inclusive approach ensured that the brand aligned with the company's values and aspirations.
What if the real choice was not to choose?
The communication campaign, launching on May 14, represents the culmination of this collaboration, and embodies the development of a series of crucial deliverables, including a brand platform, a communication territory, an editorial strategy, and speech platforms tailored to each of R.A.S Intérim's target audiences.
Key achievements include the deployment of new communication tools, such as the website, client and employee brochures, as well as powerful launch campaigns on social media. All these initiatives aim to enhance R.A.S Intérim's visibility and reputation as a committed and distinct player in the temp agency market.
With this communication campaign, deployed to the HR target via media and digital buys, and to the temporary worker target on social media, Insign and R.A.S Intérim are committed to challenging industry norms and moving towards a unique and personalized customer experience. Together, they embody the vision of temp work "made for you," paving the way for a new era of success and innovation.
"At R.A.S Intérim, we consider each temporary worker and client as an integral part of our company. Our commitment is to exceed expectations to provide tailored solutions and personalized support to each of them. Our brand expression had to reflect that."
Oualid Querfani, General Secretary at R.A.S Intérim.
"At Insign, we believe every brand has a duty to stand out and create value. A brand is an intangible asset even more critical for a service company, especially in the employment sector. It's our mission to reveal this unique essence and make it a differentiator in a highly competitive market."
Damien Schoennahl, Senior Partner at Insign.
