Established in 1911 under the name "Père Savon," the brand became a household name in France by the 1950s, popularizing the use of Marseille soap. Over the decades, the brand expanded its range: laundry detergents enriched with Marseille soap from 2002, baby formulas in 2003, and in 2018, it returned with hypoallergenic products made entirely from plant-based ingredients. In 2021, it reinforced its expertise in sensitive skin with the Persavon Sensitive range, certified by the Derming Institute.
Dedicated, popular, and traditional, Persavon champions simple and caring hygiene, rooted in naturalness, transparency, and skin respect.
A strategic partnership to bridge heritage and modernity.
The brand has chosen the agency Insign to assist in structuring its brand platform and expression territory—a strategic collaboration to enhance a brand that marries craftsmanship heritage with accessibility and a strong contemporary presence.
Insign will support Persavon across several strategic areas:
• rethink the brand platform and engagement narrative
• define a new expression territory and a cohesive editorial line
"We've chosen Insign to support us at a pivotal moment: evolving Persavon without betraying its DNA. It's a historic brand that resonates with all generations, and we want it to continue doing so with accuracy, naturalness, and sensitivity."
Elviro Carbone, General Manager of Alliance
"We are particularly proud to support Persavon, an iconic brand that has been part of French daily life for over a century. Our role will be to highlight its historical commitments while asserting its modernity, to better connect it to current consumer expectations."
Karine Sentenac, Associate Director at Insign
