The second-hand market carries weight.

The second-hand market carries weight.

The second-hand market carries weight.

Article

Article

4min

4min

Julie Gaffuri

Territory and Outdoor Director

Profile of Julie Gaffuri - Director of Territory and Outdoor

Julie Gaffuri

Territory and Outdoor Director

Profile of Julie Gaffuri - Director of Territory and Outdoor

Julie Gaffuri

Territory and Outdoor Director

Profile of Julie Gaffuri - Director of Territory and Outdoor

In outdoor sports, the trend is all about cutting down on weight. Since the 80s and the rise of new materials, gear has been getting lighter, and lightpacking has become a full-fledged hiking practice... 
BUT WAIT! As the weight of the pack decreases, its environmental footprint often increases: the race for advanced technology, in particular, leads to quicker gear turnover.
So, what's the carbon weight of our outdoor activities? 

Julien Bronner, co-founder of Everide (a used outdoor gear app), noted in an interview with Les Échos that 16% of the carbon footprint in outdoor sports comes from new equipment. And more and more people are getting into outdoor sports. A study by the European Outdoor Group revealed an 18% increase in sales volume in just 2021. Even with brands committing to recycling, durability, and sustainable sourcing, the number of new items sold remains a key issue in reducing this impact.
As they say, the most eco-friendly product is the one that hasn’t been made. 
So, do we really need the latest Gore-tex jacket or the next titanium bike?

The last significant innovations for the general public date back to the 80s. Since then, real progress in the field has been about pushing limits, chasing performance. That said, an Ipsos study for Outdoor Sports Valley reveals that only 23% of outdoor enthusiasts are performance-driven. Meanwhile, 67% of them engage in outdoor activities to connect with nature. The study also shows that environmental criteria are increasingly crucial in their decisions.
Thus, second-hand platforms focused on outdoor gear are emerging. Everide launched in November 2021 and quickly attracted over 40,000 users, supported by committed athletes like trail runner Kilian Jornet and climber Liv Sansoz.
Barooders came on the scene around the same time, aiming to expand the often limited second-hand catalog of outdoor favorites like skis, backpacks, and down jackets. 
In 2022, Campsider made its debut. The start-up made a strong entry into the ski and bike sectors and quickly expanded across all outdoor sports, with ambitions to double its stock of available second-hand products by the end of 2024.
The offerings are here,
the numbers back it up,
the motivations are strong, too.
Today’s challenge is to make second-hand a go-to choice. 


So, what model works for your market? 

  • Incorporate second-hand options into your general offering, like Decathlon's second-hand sections or Vieux Campeur's 'Les Occaz’ du Vieux'. 

  • Develop specialized services like Patagonia's Worn Wear tours for repairing your outdoor gear

  • Form partnerships with “Resale as a Service” (RaaS) initiatives

  • Integrate an already launched B2C solution

Perspective

Perspective

Perspective