As the attractiveness agency of the Île-de-France region, Choose Paris Region enhances the region's global presence, attracting and supporting international businesses and talents that contribute to the region's transformation by leaving a positive impact. By being involved in the development of key sectors for the region, Choose Paris Region leverages innovation to address tomorrow's major challenges, including the decarbonization of the economy and industry, resilience, and sovereignty. The agency unites regional stakeholders and forges public-private partnerships with the goal of providing its expertise as a one-stop solution to the businesses and talents it supports. By balancing economic development with a positive social and environmental impact, Choose Paris Region helps build a future for a dynamic, innovative, and sustainable region. This unique agency brings together numerous local entities like the Greater Paris Metropolitan Area, the Grand Paris Company, the RATP Group, and Espaces Ferroviaires (SNCF real estate)...
The consulting firm Insign supports Choose Paris Region in its overall strategy (events, content creation, direct marketing, branding, social media, etc.) to highlight its various partners under a unified brand for a shared goal: making the Île-de-France region more attractive to professionals worldwide.
One of the major highlights this year will be centered around MIPIM (International Real Estate Professionals' Market), taking place in Cannes from March 14 to 17, 2023. This exhibition, which brings together the most influential players from all sectors of professional real estate, is an exceptional showcase for Choose Paris Region and its partners, allowing them to boost the attractiveness of the Île-de-France region with a unified message and highlight the growth accelerators such as the 2023 Rugby World Cup, the 2024 Olympic and Paralympic Games (JOP 24), transportation infrastructures (Grand Paris Express and other extensions), architectural competitions (Reinventing Paris, Inventons la Métropole, etc.), and new mobilities and usages.
Insign will support Choose Paris Region in all MIPIM communications: graphic design, scenography of the Choose Paris Region pavilion and its partners, creation of all communication materials, social media and CRM support, as well as coordination of the various partners. For the 2023 visual identity, Insign has envisioned a bolder positioning, which both highlights the Île-de-France region and its strengths while relying on symbols unique to the region, easily recognized by Choose Paris Region's target audience.
