Insign transforms the digital experience of fine wines with U'wine.

The Bordeaux-based Wine Tech company has chosen Insign to support its strategy for accelerating its model, defining its value proposition, and execution. The result of this collaboration has materialized today in a tailor-made e-commerce experience designed to highlight the uniqueness of the U'wine model: an investment and distribution model that grants access to the finest wines in the world, combining digital and physical interaction that merges the best technology with expert advice.

The challenge for Insign was to successfully combine, through the digital platform and its features, the pleasure of investing and fruitful investing in a saturated market.

Indeed, France alone hosts over 500 wine sales sites. Drawing from the unique vision of its founder, Thomas Hebrard, U’wine aims to position itself as a unique player in this market by making Grand Crus accessible to those who wish to discover and love them. More than just an online wine sales site, U’wine offers its clients the opportunity to build and manage a wine cellar like an investment, promising returns that could be financial, legacy-building, educational, or emotional. The company targets all who see wine as a pleasurable investment. Success relies on selecting and obtaining the best purchase prices.

Thanks to direct access to Châteaux and Estates, some of which are typically inaccessible (U'wine is allocated in nearly 260 estates, offering about 1,000 different wines across 9 countries worldwide), U’wine curates today's great wines and the future "rising stars" of tomorrow, meeting consumer demand, particularly from the new generation. Finally, since wine is not learned from books but from those who make it, U'wine's relationships with Estates are harnessed to offer memorable experiences to its clients and provide personalized advice, whether for tasting, selling, or building their own cellar.

The initial diagnosis established by Insign allowed for the co-creation of go-to-market strategies, customer value propositions, and the design of the associated experience, its embodiment, alongside the concept and development of the digital platform using agile methodology over four months. This first step will enable U’wine to accelerate the new phase of its business project. Having reached a stage of maturity in investment, whether in optimizing models or automating processes, U’wine is embarking on a second phase aiming to ensure sustainable performance with volume while combating speculation. This first version of the digital platform is set to be enhanced throughout 2023 and 2024 to offer ever more personalized and unique support to U’wine members and partners.

"The Insign teams helped us redefine our digital presence to accelerate our phase 2 distribution, which we want to be robust and enduring. Through numerous workshops, we were able to jointly define the universe of U'wine and its model, so that the website reflects this, offering a unique customer experience based on their tastes and preferences. The result is here: a platform for those who want to discover and love fine wines, whether they are novices or experts, regardless of their budget, thanks to features that encourage bespoke support." 
Thomas Hebrard, CEO and founder of U’wine.