Activation, Campaigns & Advertising

When 78% of marketing decision-makers struggle to measure the real impact of their advertising investments (Kantar, 2023), the quest for effectiveness has become central. The tension between creativity and performance has never been more intense. Regarding campaigns and activations, our belief is simple: advertising performance—which we define as the ability of an advertising action to achieve its measurable marketing objectives while maximizing return on investment—comes from merging creative intelligence with objective data.

This hybrid approach transforms each euro invested into measurable results. It's built on the creativity of our talents, of course, but also on a set of proprietary tools and methods that make every step of the creative process objective. From analyzing expression territories to performance testing, we identify untapped creative spaces and de-risk creative decisions while staying aligned with your business goals. The result? The creativity and emotions are there, but we ensure they hit the right spot.

At the same time, our constant monitoring of trends, practices, and contemporary codes enriches our recommendations with actionable insights. This nuanced understanding of engagement levers and influences allows us to create campaigns and activations that authentically resonate with your audiences and generate real and measurable impact.

Having objectively relevant ideas is one thing, but a campaign's performance also heavily relies on the excellence of its execution. For our clients, our commitment to the craft is uncompromising: our creative teams manage every step with precision, supported by carefully selected partners.

Vision, objectivity, data, tools. Intuition, sensitivity, storytelling, execution. It's this unique blend of data and creativity, of innovation and expertise, that transforms each campaign into a lever for business performance.