Union of Public and Rail Transport (UTPF)
Bring your audience, members, and teams together into a single digital ecosystem
Tech
Public Sector
#PublicTransit #GenerativeAI #UXDesign
↳ Background
The Union des Transports Publics et Ferroviaires (UTPF) represents major players in the urban and rail public transit sector in France. Its digital platform, utpf-mobilites.fr, is the cornerstone of its ecosystem. It brings together an institutional showcase for the general public, a dedicated member portal, and an internal back-office to manage content and member data.
↳ Challenges
Creating a modern showcase for the general public. Offering members quick, smooth, and intuitive access to key information. Streamlining day-to-day platform management for UTPF teams.
↳ Strategy
Auditing the existing system & defining the technical roadmap
Conducting key user interviews, analyzing usage patterns, identifying pain points, and designing a platform architecture capable of engaging all target audiences.
Designing a centralized, clear, and scalable platform
A single core framework to manage content, members, and access rights, powered by dedicated feature modules.
Rethinking user journeys and UX/UI
Crafting interfaces aligned with the new UTPF branding, designed to make finding information effortless for the public, members, and admins alike.
Ensuring data integrity
Migrating, cleaning, and streamlining content and member information to build a healthy, complete, and reliable database.
↳ Key Deliverables
↳ An all-in-one digital platform
A public website, a dedicated member portal, and a powerful back-office unified into a single ecosystem powered by Drupal 11.
↳ A modern, responsive, and accessible website
A clean, high-performance corporate showcase tailored for any device.
↳ A redesigned member portal
Simplified navigation, fast resources access, and granular permission management tailored to specific committees, working groups, and user profiles.
↳ A custom back-office
Streamlined administration of content, members, permissions, and data for the UTPF teams.
↳ A secure GenAI-powered search engine
Faster, more intuitive, and 100% secure information retrieval, exclusively available within the logged-in member portal.
↳ Centralized communications
Seamless newsletter distribution via Mailjet, mailing lists managed directly from the platform, and an Outlook plugin to simplify daily outreach.
