A fresh take
Launching Fresh's first-ever loyalty program, using real product giveaways as a key differentiator
Brand
Food
#Strategy #Branding #Digital #SocialMedia #Creative
↳ Context
Fresh is launching its loyalty program in early 2026. With over 80 stores across France, the brand is positioning customer relations as a core pillar of its growth strategy, backed by a nationwide rollout of a dedicated mobile app.
↳ The Challenge
In a market dominated by cashback offers, Fresh needed a loyalty program that breaks the mold—one that delivers on its promise of enjoyment by putting the product itself at the heart of the reward.
↳ Strategy
A program focused on taste, not just transactions.
Steering clear of traditional points-to-cash schemes, Fresh opted for a radically different approach: concrete, product-based rewards that are instantly clear at checkout.
Our role: co-creating this program from the ground up
→ Developing the concept and visual identity of the program
→ Supporting the Meytis teams in developing the mobile app
→ Deploying a 360° launch strategy: in-store activations and POS marketing, social media campaigns, radio, press, flyers, and street marketing
↳ Deliverables & Results
→ An ongoing multi-channel campaign covering POS displays, social media, catalogs, print, radio, and instant-win contests
→ A comprehensive CRM newsletter program
→ A dedicated brand identity for the program
→ A mobile app at the core of the strategy
→ 500+ recipe cards created using AI (text, photos, and videos)
→ A launch campaign featuring POS displays, social media, and in-store activations
