Chronopost
Boosting brand awareness and converting small businesses, mid-market companies, and online retailers
Brand
E-commerce & Retail
#campaign #audience #marketingstrategy
↳ Context
Chronopost wants to continue driving value for "Chronopost Pro," its dedicated solution for small businesses, including SMBs, local shops, artisans, e-commerce brands, freelancers, and solopreneurs. This initiative has two main goals: boosting awareness for Chronopost Pro and driving new customer sign-ups.
↳ Challenges
Reaching small business owners with highly diverse, specific shipping needs, helping them overcome common pain points so they can focus on what matters most: growing their business.
↳ Strategy
Building on the momentum of previous Chronopost Pro campaigns, the 2026 strategy centers on three key pillars:
↳ Redefining the marketing funnel and customer journey to generate high-quality leads.
↳ Addressing the main friction points faced by small businesses across various industries.
↳ Delivering a tailored user experience mapped directly to prospect maturity.
↳ Deliverables
↳ Campaign strategy building on the existing 2024 strategic and creative concept developed by Insign.
↳ Copywriting and creation of new formats designed to directly address the target audience's main pain points.
Print ads
Brand film
OLV (online video) and social media assets
Carousel ads
Audio spots
↳ Creation of 2 distinct landing pages tailored to the audience's maturity level: one for discovering the offer and its advantages, and another for simulating and diving deeper into the benefits to drive Pro account sign-ups.
