EPC
Transforming the corporate site into a powerful tool for brand awareness and talent attraction
Tech
Energy & Industry
#WebsiteRedesign #CorporateSite #WebDesign
↳ Background
EPC, a French company founded 130 years ago, is a major player in engineering, civil explosives manufacturing, large-scale infrastructure projects, deconstruction, and the circular economy.
↳ Challenge
Create a functional, dynamic, and modern tool that truly reflects EPC's expertise, business lines, and market appeal.
↳ Strategy
↳ Boost EPC’s visibility and showcase its expertise to stakeholders
↳ Drive employer branding and recruitment appeal
↳ Communicate key financial information
↳ Build a strong community around the EPC Group
↳ Meet web accessibility standards and deliver a secure site on a regularly updated platform
↳ Streamline existing content and develop new material
↳ Highlight the Group's global locations using an interactive, custom map, and provide subsidiaries with dedicated landing pages within the corporate website
↳ Key Deliverables
↳ A decoupled, modern, and scalable ecosystem
An open-source French CMS (Strapi) to easily manage and publish content
A modern, high-performance frontend powered by React
Ambitious art direction featuring sophisticated animations and interactions
↳ A top-performing website
A desktop-first, 100% responsive design
Optimized SEO and structured content for maximum search engine visibility
↳ A robust tracking plan to closely monitor user behavior and experience
EPC Groupe began working with Insign in 2023 on a strategic repositioning project that included our brand platform, a new visual identity, and our corporate website. We’ve been especially impressed by how well their teams listen and their ability to deliver tailored solutions that fit both our culture and our ambitions. Our collaboration continues to thrive to this day.
Lilia Goncalves,
Director of Communications
