Following its white paper on the HR expectations of under-30s, the independent agency has transformed two years of research into searchable digital profiles available on demand, industry by industry. No more guessing what candidates want—now we just ask them.

It used to take weeks and a research budget to survey a target audience. Insign is now making it possible in minutes. The agency has announced the launch of PersonaHR—industry-specific synthetic personas built from its own field research, allowing teams and clients to directly query the expectations of young professionals at any point during a project's design.

The Takeaway: Industry Matters More Than Age

Insign’s studies, conducted with IPSOS and backed by in-depth interviews, made one thing clear: young people’s HR expectations are much better understood by industry than by generation. A 25-year-old banker and a 25-year-old healthcare worker have almost nothing in common when it comes to their career priorities.

This finding addresses a pain point shared by clients across all industries: they want to test their messaging, employer brand promises, or concepts with their target audience, but they lack the time, budget, or field access to do so. PersonaHR is designed to solve exactly that.

Personas Joining the Meeting

In practice, these personas integrate seamlessly into design workflows, workshops, and client meetings. You can pitch them an assumption, a selling point, a message, or a concept, and they will react and provide feedback instantly—no need to wait for traditional field research results. The voice of the target audience is now available on demand for all of Insign's client projects.

Eight industries are covered at launch: manufacturing, defense, healthcare, agrifood, banking & insurance, tech & data, energy, and mobility & transportation.

Grounded in Reality, Honest by Design

PersonaHR is the result of two years of work: several quantitative studies conducted with IPSOS, over 60 exclusive one-hour qualitative interviews led by Insign teams, and proprietary field research. The personas are built on three core principles.

Grounded in reality: They are built from actual interviews and field observations, not segment averages.

Moving from hypothesis to proof: Research studies become living, directly queryable personas.

Honest by design: A persona never extrapolates. If it doesn't have the data, it simply replies, "not covered in my database."

The tool is powered by a Human + AI approach: It guides decision-making without ever replacing the expertise of our consultants, who are always in the loop to validate or challenge the responses. Every new field study enriches the database and refines the personas over time.

« Our clients all asked us the same question: how can we know what our target audience really thinks without waiting three months? With PersonaHR, the answer is right there in the room. This isn't a gimmick; it's a direct extension of our field research, with humans keeping control », says Damien Schoennahl, Insign.