Following a competitive pitch, Apec (the French association for executive employment) has chosen the independent agency to lead its advertising strategy and drive a full 360° review of its brand communications and tools.

As the go-to benchmark in France’s executive job market, Apec supports professionals at every stage of their careers while advising businesses—especially SMBs—on their hiring needs. After a competitive tender, the organization selected Insign to guide its overall communication strategy. The scope covers both online and offline advertising, alongside an integrated, 360° approach across all communication touchpoints.

The Insign team has already kicked off work on Apec’s new brand strategy, which will roll out in an upcoming ad campaign.

“Partnering with Apec means tackling a challenge that impacts millions of professionals: executive employment and career growth—all while helping companies secure the talent they need to thrive. We’re thrilled by the trust they’ve placed in us and can’t wait to team up with Apec to build a communication strategy that truly reflects its economic and social impact,” says Karine Sentenac, Managing Director and Partner at Insign.

“Apec empowers executives throughout their career journeys and helps businesses, particularly small and mid-sized enterprises, hire successfully. Our goal is to make our support clearer and more visible, ensuring everyone knows exactly when and how Apec can deliver value. We’ve brought Insign on board to shape communications that turn this vision into reality,” shares Véronique Dubois, Communications Director at Apec.