A unique spring water, straight from the mountains of Megève

Based in Megève, La Sasse is a spring water drawn at an altitude of 1,740 m on the foothills of Mont Joly, right in the heart of the Mont-Blanc massif. Marketed since 2017 and bottled directly at the source—completely untreated and using simple gravity flow—La Sasse stands out for its natural purity.

As a low-sodium, pH-neutral spring water, it offers a perfectly neutral flavor profile, making it the ideal pairing for the most refined dishes without ever disrupting their balance.

La Sasse is regularly recognized in major international competitions, earning a reputation as one of the best waters in its category worldwide.

A strategic repositioning to unlock the full potential of La Sasse

Previously distributed on a highly exclusive basis in prestigious venues, La Sasse now aims to become the go-to brand for premium "fine waters" in fine dining and luxury hospitality, both in France and globally.

Against this backdrop, Insign is supporting La Sasse through a strategic repositioning, with an all-inclusive mission covering brand platform, product offering, packaging design, and brand identity.

“The challenge was to showcase what truly makes La Sasse unique: a balanced water born from an exceptional terroir, while giving the brand an accurate, highly desirable, and contemporary voice.”

Agnès Peyrolux, Account Director, Insign

A brand identity built on the balance of water and rock

La Sasse water derives its identity from the meeting of water and rock. Its perfect balance—neither too light nor too mineral-heavy—makes it the ultimate choice for fine dining tasting experiences.

The new brand identity plays on this duality: motion and stability, fluid flexibility and structure, lightness and grounded roots. The brand's visual and narrative expression is built around two basic shapes—the circle and the square—symbolizing the fluidity of water and the solid strength of rock, respectively. This simple, intuitive approach gives La Sasse a clear identity: the water of absolute balance.

To drive this ambition forward, Insign redesigned:

• the positioning;

• the brand identity and voice;

• the offering, including the upcoming launch of a sparkling version and 37.5 cl formats;

• the packaging design, crafted to elevate any dining table.

This transformation positions La Sasse as a long-term player in the premium culinary water space, while highlighting its heritage and roots in Megève.