Recommendation algorithms, retargeting, marketing automation, automated voice servers, chatbots... automation and various forms of AI are already integrated into e-commerce interactions and customer service. While we already had one foot in the robot era, with the advent of generative AI, we're now stepping fully into it.
Its deployment is as enticing as it is inevitable - in fact, you're probably already on your way to embracing generative AI. 

But what if we bet now that generative AI is the way to bring humans back to the heart of your initiatives without sacrificing your performance goals?

Because it doesn't take a magic wand to make it your own! The paths are manifold:  what is generative AI used for today? Do you really know where it applies? What role does it truly play within your organization? Where do you draw the lines?

While generative AI is much more than just a conversational tool,  it's also and above all a mirror of who you are!

Discover all the challenges and uses of generative AI in client interactions to:
- understand the possibilities it offers
- make the right choices
- identify new opportunities 
- develop your strategies for new offerings 
- excel both in terms of image and business
By understanding how it works, you'll then know how to apply it to your current practices to enhance your client interactions.