Banook

u21b3 Background

For 25 years, Banook has been an industry innovator in the pharmaceutical sector, providing deep expertise in cardiac safety, central imaging, respiratory medicine, and e-clinical solutions.

The merger of Keosys and Banook in 2024 sparked a fresh brand identity, requiring a modern digital presence to match this exciting evolution.

u21b3 Challenges

• Position the website as a key business driver in a highly specialized field

• Accurately reflect the Group's collective DNA and newly consolidated expertise

u21b3 Strategy

u21b3 Translating the new brand identity into a responsive web interface

• Adapting and applying the visual identity across the site.

• Creating a cohesive component system that aligns with the brand's new design codes.

u21b3 UX Design and Information Architecture

• Defining a brand-new sitemap and site structure.

• Iterating on wireframe concepts to establish a clear hierarchy of information.

u21b3 Integrating optimized contact forms

• Designing streamlined contact paths to maximize qualified leads and boost prospect engagement.

u21b3 Migrating to a modern, secure tech stack

• Empowering the Banook teams to take full ownership of the platform for easier day-to-day site management.
  
  

  
  
  

u21b3 What We Delivered

u21b3 Designing and developing a brand new website powered by Framer

• Consolidating three legacy sites (Keosys, an external blog, and the original Banook site) into a single, unified website backed by a robust redirection plan.

u21b3 Content migration and asset creation

• Generating AI-assisted iconography and migrating historic content from the legacy Keosys blog to the new site

u21b3 Optimization and performance tracking

• Fine-tuning technical SEO and setting up tracking tools like Google Tag Manager and GA4